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About us

NOT-FOR REDEFINES FASHION BY MERGING EXCLUSIVITY AND SOCIAL
CONSCIOUSNESS INTO EVERY PIECE.
WE PROMOTE A LIFESTYLE THAT CHALLENGES CONVENTIONS AND ADDRESSES OFTEN IGNORED SOCIAL ISSUES . IT’S NOT JUST A STREETWEAR BRAND; IT’S A DECLARATION OF IDENTITY. THIS BRAND TARGETS THOSE WHO SEEK TO STAND OUT EFFORTLESSLY, OFFERING BOLD DESIGNS THAT MAKE A STATEMENT AND CELEBRATE AUTHENTICITY.

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OVERTHINKERS EDITION

OUR DEBUT COLLECTION, NOT FOR OVERTHINKERS, DIVES INTO THE CHAOS OF MODERN LIFE. INSPIRED BY MENTAL HEALTH CHALLENGES—ANXIETY, FRUSTRATION, AND THE ART OF SURVIVING IN A MAD WORLD—EACH PIECE IS DESIGNED TO SPARK DIALOGUE AND INSPIRE SIMPLICITY DESPITE THE NOISE.

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SPECIAL EDITIONS

THE COLLECTION CONNECTS DEEPLY WITH MENTAL HEALTH, OFFERING MESSAGES THAT REFLECT THE STRUGGLE AGAINST OVERTHINKING AND MENTAL CHAOS, PROMOTING A MORE INTENTIONAL AND HEALTHY LIFE FROM A COOL, TRENDY, AND EFFORTLESS PERSPECTIVE.

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Our Vision and Mission

OUR MISSION IS TO EMPOWER INDIVIDUALS TO EXPRESS THEMSELVES THROUGH FASHION, CREATING EXCLUSIVE PIECES THAT BLEND STYLE WITH SOCIAL AWARENESS. WE’RE COMMITTED TO CHALLENGING THE NORM AND SPARKING DIALOGUE ON IMPORTANT ISSUES, OFFERING A SPACE WHERE AUTHENTICITY AND INDIVIDUALITY ARE CELEBRATED.
OUR VISION IS TO BE A LEADING BRAND IN THE WORLD OF STREETWEAR, KNOWN NOT ONLY FOR BOLD AESTHETICS BUT ALSO FOR INSPIRING MEANINGFUL SOCIAL CHANGE.4o. WE AIM TO BUILD A COMMUNITY OF PEOPLE WHO DARE TO BE DIFFERENT AND EXCLUSIVE, DRIVING A CULTURE THAT VALUES AUTHENTICITY AND POSITIVE IMPACT ON THE WORLD.